Do you have a large room or a roof top nice enough to host a meditation/mindfulness session?
The session can include a speakers panel – with the mindfulness teacher and your CEO or COO.
4 | Turn your logo into an empty frame
The logo of the Serpentine Gallery in London was the first to set the trend of media container logo.
Other museums followed with their own versions.
For the Portland Art Museum, Studio Ziba increased the letter P and made it transparent, so it serves as a window into to any image / exhibit.
Steal this tactic:
We all have lots of pictures: of our employees, projects, reports, offices.
If you want to do some DIY graphic design experimenting, and aren’t familiar with Photoshop, take these simple steps:
A. Open Power Point, choose a blank slide. Add a Text Box, and in it write in it the name of your company / brand. You can try on this idea with your copmany’s logo by using just the first letter. Set font size: 150 at least.
B. Choose the text and on the Format menu define Text Outline line 1 pt, light color like yellow or red. The Fill set as “no fill”. Now you have a showcase.
C. In Fill text select Picture option and choose a files from your computer. You might need to try a few different pictures before the “logo” looks good.
5 | Offer free literature
When you exit an exhibition you can usually find leaflets with in-depth information.
In large museums there are sitting areas with copies of exhibition catalogues.
Steal this tactic:
You know how CEOs are always interviewed in front of their bookshelves?
Share this library with clients!
Make your office space a place to pick up knowledge.
Buy a few copies of books your CEO recommends, and install a sign saying visitors can borrow them.
Put ten relevant business books on your coffee table.
If you can get a nice budget allocation for this, install a bookshelf in your waiting area.
You can put a sticker with your logo on the back of the book, or on the inside cover.
Some might take a book and fail to bring it back.
But what will you lose by that?
You gave them a gift of knowledge.
Borrowing a book from your company will create a connection with your brand.
For more museum marketing moves you can follow leading Twitter accounts, like